Your studio agrees to participate. Trophy adds your game to its catalog and scouts brands that align with your audience.

Trophy presents matched brand partners. Your studio approves which brands you want to pair with, and which prizes correspond to which sponsorable moments.

Players opt in for any participating game via Steam SSO, email, or SMS. The opt-in lives outside the game itself.

When an opted-in player hits a sponsorable moment, Trophy detects it from outside of the game, with no modification to the game itself.

The sponsoring brand pays for the activation after the player claims the prize. Your studio receives the majority share, typically 88-96% of each sponsorship.

At your choice, a portion of each sponsorship flows to the IGDA Foundation's community and mentorship programs.