Visit the Trophy partnership page to let the team know your studio would like to participate.

The Trophy team will walk you through which of your games qualify, what sponsorable moments look like for your titles, what brands would match, and what revenue share your studio can expect.

Once you have approved a brand match and a prize structure, your game goes live with Trophy. Player moments begin generating sponsorship revenue for your studio and funding for IGDA Foundation programs.

Your studio agrees to participate. Trophy adds your game to its catalog and scouts brands that align with your audience.

Trophy presents matched brand partners. Your studio approves which brands you want to pair with, and which prizes correspond to which sponsorable moments.

Players opt in for any participating game via Steam SSO, email, or SMS. The opt-in lives outside the game itself.

When an opted-in player hits a sponsorable moment, Trophy detects it from outside of the game, with no modification to the game itself.

The sponsoring brand pays for the activation after the player claims the prize. Your studio receives the majority share, typically 88-96% of each sponsorship.