Turn player moments into funding for the next generation of game developers 🏆

The IGDA Foundation and Trophy are partnering so your studio can earn new, brand-funded revenue while supporting IGDA Foundation programs, without changing your game or asking players to buy anything new.

Why this matters for your studio

Our partnership with Trophy creates year-round fundraising by connecting brand sponsorship dollars directly to moments that are already happening in your game. Your players keep playing exactly as they do today. Your studio earns new revenue from brand sponsors. A share of every activation helps fund the next generation of developers through the IGDA Foundation.

How Trophy works with your game

Trophy is a brand activation platform that pays game studios for sponsorable gameplay moments that already occur in your games. No code changes or APIs are required. No disruption to the player experience. Brand sponsorships are organically relevant to each game, matched by category, theme, and audience, and your studio approves every brand partnership before anything goes live.