Strategic partnership

Turn player moments into funding for the next generation of game developers.

The IGDA Foundation and Trophy are partnering so your studio can earn new, brand-funded revenue while supporting IGDA Foundation programs, without changing your game or asking players to buy anything new.

Why this matters for your studio

Our partnership with Trophy creates year-round fundraising by connecting brand sponsorship dollars directly to moments that are already happening in your game. Your players keep playing exactly as they do today. Your studio earns new revenue from brand sponsors. A share of every activation helps fund the next generation of developers through the IGDA Foundation.

How Trophy works with your game

Trophy is a brand activation platform that pays game studios for sponsorable gameplay moments that already occur in your games. No code changes or APIs are required. No disruption to the player experience. Brand sponsorships are organically relevant to each game, matched by category, theme, and audience, and your studio approves every brand partnership before anything goes live.

Here is what it looks like in practice 🏆

___LZSettings_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-ygbp0D6LEhhHYgfQ9RJdzbVCGCwkFwUhNh8GxfJkDoKJLxsBwCxoIscL1eo5wsTldEoi9IxAQV0g8ZjQkTbFgXsMAEGwAAhLpaC4wVhNEy1pCkt86HxEcfDHQlmGKAkYnwRTEOklTaHnZgPFmUhQn02BlPxZ96mYDUCiLPSlKvfFgSgXQWy+DwAEcIHk9JjgQYZQiGCkam0BI4GIT0rhkoUqhIMhCloX0EGIZgAHoES-T1LQgK4ADkq2ia9b1ba4xIucSsQIGVGAcuqZXSXRpQAfShdqjH4dqOG67r+AADjEfgxChKF+A4Xg2F4brnDEEBWiAA
Studio joins the ecosystem

Your studio agrees to participate. Trophy adds your game to its catalog and scouts brands that align with your audience.

Studio approves the brand

Trophy presents matched brand partners. Your studio approves which brands you want to pair with, and which prizes correspond to which sponsorable moments.

Player opts in

Players opt in for any participating game via Steam SSO, email, or SMS. The opt-in lives outside the game itself.

Sponsorable moment is detected

When an opted-in player hits a sponsorable moment, Trophy detects it from outside of the game, with no modification to the game itself.

Brand activates and pays

The sponsoring brand pays for the activation after the player claims the prize. Your studio receives the majority share, typically 88-96% of each sponsorship.

IGDA Foundation is supported

At your choice, a portion of each sponsorship flows to the IGDA Foundation's community and mentorship programs.

Players continue to experience your game exactly as before. No changes to how it looks, feels, or plays 👏

What's in it for your studio

By joining the IGDA Foundation and Trophy partnership, your studio can:

  • Unlock a new, brand-funded revenue stream tied to gameplay moments, not new purchases.

  • Support IGDA Foundation programs that open doors for underrepresented and aspiring developers worldwide.

  • Participate in always-on fundraising, giving you another way to give back through your existing catalog.

  • Access real-time reporting on the impact your game is having through Trophy's fundraising dashboard.

  • Retain full creative control. Your studio approves every brand and prize pairing.

Who this is for ↓

This opportunity is ideal if you are:

  • A PC, console, or mobile game studio looking for new revenue that does not depend on launching new content.

  • A developer who wants to support the next generation of game creators through games you have already shipped

Get involved

Next steps for studios

If you are a developer or studio interested in joining this IGDA Foundation and Trophy initiative, here is how to get started:

🏆

___LZSettings_N4IghgrgLg9gwgJxgBxALigiBTANCAYxgBtjsCoBLGAOwEkATdEANgBYAmAMxYFYB2NgQ4BOAAwcGbAEbTsnaSwbSQ+IqXJVaAFQCeybOgCMakhAC2NAOqUGUABboWYsfgbYAzpQDmNZpFhvBFtVEC5KYihsBHRQKDBvZm0kZHtdAFoAcWwodLoaADcSAuwmNTAo7xgEXXQaCFIAX3xvaCiYtFcQe2wwdwRtbAAPKGZQynME7ABBDwMKACUK6mYjADpeUOIfeyhpGCH0LjBiDzwQbY8oOknvGe3fc2waUbQL7C5R-Evr2+wAZUoAC9DGgAMxdJ7xBgVMAABRgXi0fjecmIMAA7ukiC9nl8QOZKENSnBaFEXuhMDh8MgpoCQegwTTgpMagBZHJ9WHMGi0QzMmAMCAUACKEEoBAA1gA1SjYDEAURoYGkZCYaGOp3OZxxMPZnJh8R5fNCHnsmIVQwI0WQryp2vNGLhYCuAHkEABVZBEQk0bwKkovDzMCDemC+xL4M2YuHBa2UrAOzELXoMNnVbAAGUoNElRxOZyjju09gs0mVEQT1JA0Yx2koUDIVe123cHjh0QWmMZ+CiI2mDxoTwpbzIn1Cfag9NBBNKlAsoWeKrImbAQNqGET+BOxADeODGoL5wb2HMHnyXYxxl7y5ypOIFhoB44N9VOUybWi6A4kJg0gi2D3o+B68Pg5h-gBH5QO06BdOifQDsQ7rOokm7VvBDAoQCwKgmw+AYggYDIHQURnjYDjZrmzZRtUU4WKyugkaeB4gLy6QeLRpqOv89hgAg2AAEJtLQLG8jxfH8iA0jCU+dA4gOPhDnizDWriMT4NJ0EiXJtDTswHiTKQoSabAsk4ve1TMKqYBSsZMnnji-xQLoTZvB4ACOEASek+wIP0oR9AwcAVNoCRwMQLpnKJJqmBoFDUDQHoIMQzCGiqLqSVQjYzgAIrC0gZRO+jYAAcmATxWei3g+S6ErpEEIT4BAZwlWW0QXt2aHnPxJwCeiUqMJVMBSukujigA+mC41GPw40cNN038AAHGI-BiGC4giGC-C8HN-AcCwICNEAA
Register your interest

Visit the Trophy partnership page to let the team know your studio would like to participate.

Learn how integration works

The Trophy team will walk you through which of your games qualify, what sponsorable moments look like for your titles, what brands would match, and what revenue share your studio can expect.

Approve your first activation

Once you have approved a brand match and a prize structure, your game goes live with Trophy. Player moments begin generating sponsorship revenue for your studio and funding for IGDA Foundation programs.

Studios: I want to learn more about Trophy